As the energy of New York Fashion Week electrified Sony Hall on September 12th, the 2025 Runway 7 event reached its climax—the Rhinestone Sugar Couture Haute Couture show. Jefoo eyewear became the finishing touch on the runway as teen model @matthew_actor_model radiated his unique coolness under the spotlight.
From the excitement of receiving the brand’s invitation to the confidence of stepping onto the runway, @matthew_actor_model dressed in Rhinestone Sugar Couture’s exquisitely military green couture and paired with Jefoo’s meticulously crafted night vision aviator glasses, exuded attitude with every step. The play of light and shadow on the lenses highlighted the dazzling details of the haute couture pieces, carrying forward the brand’s pursuit of exquisite aesthetics while injecting a modern, trendy edge. The look perfectly embodied the fashion philosophy of “the symbiosis of haute couture and accessories.”
This spectacular show was the result of many creative forces: thanks to Rhinestone Sugar Couture for their continued support and breathtaking designs that shaped a dreamlike runway; thanks to model mentor @coreoftherunway for their expert guidance, which made the walk even more dynamic; thanks to @skribbledad.media for capturing the highlights and preserving this fashion memory; and thanks to Runway 7 Fashion for providing a premier platform for outstanding designers and brands to shine in New York.
From Sony Hall at 235 West 46th Street, Jefoo used eyewear as more than an accessory—it became a medium to witness the power of haute couture while leaving its own unique design language on the New York Fashion Week stage. Looking ahead, Jefoo will continue pushing the boundaries of fashion, infusing each look with fresh inspiration and unlocking new possibilities in accessories.
